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Confidential · Medical Aesthetics Group · Multi-provider practice
A multi-provider aesthetics practice with a strong clinical reputation but flat growth, rebuilt as a measurable, attributable growth system.
01 · The situation
Strong clinical team. Quality content. Reach had not moved in a year. Underneath the surface, five compounding problems were quietly capping every channel.
12+ months of stagnation. Posting decisions were made on instinct.
Multiple prior vendors had left orphaned pages, broken schema, and conflicting canonicals quietly suppressing rankings.
No one could trace a booked consult back to a specific post, page, or ad.
Warm leads slipped between the front desk and the providers.
ChatGPT, Perplexity, Claude, and Google AI Overviews did not surface them.
02 · Our approach
Five parallel workstreams. Each produced a system the practice now runs on its own. By the end of the engagement, they had booked 150+ consults and the infrastructure that earned them.
03 · What we implemented
A custom analytics layer pulled Instagram and Facebook performance daily, surfacing which formats, hooks, and topics were driving non-follower reach. Posting moved from instinct to weekly data-backed recommendations covering topic, format, hook, CTA, and post time. Audience targeting was re-aligned around the procedures with the highest lifetime value.
We adapted the existing website. Working pages stayed. Legacy fragments holding the site back were removed surgically. Then we layered in the structure the engines reward.
LocalBusiness, MedicalBusiness, Service, FAQPage, Person, Review, BreadcrumbList.Meta and Google ad targeting was built around the same high-LTV ICP the organic engine was tuned for, so paid and organic reinforced each other. In parallel, we built out the broader online-presence layer: provider thought leadership, press positioning, and a review-velocity playbook that kept social proof compounding.
We stripped out the spreadsheet-and-DM operating layer without forcing a CRM migration. The consult-to-treatment workflow was standardized across providers. Lead routing was automated, response-time SLAs were enforced, and reminder cadences were wired in so warm leads stopped slipping. Reporting was consolidated into a clean owner dashboard that replaced the ad-hoc spreadsheets the team had been maintaining by hand.
The booking flow on the existing site was re-architected to remove steps and friction. Conversion tracking and UTM hygiene were wired end-to-end. For the first time, every one of the 150+ booked consults could be traced back to the post, page, or ad that produced it. The practice could finally see the full path from marketing spend to consult to revenue.
04 · The results
The number that matters
Every consult traceable to the post, page, or ad that drove it. Every workstream still running on its own.
05 · Why it worked
The work was sized by impact. Every workstream targeted a specific, measurable bottleneck.
Each workstream produced something the practice could keep running on its own. The 150+ consults came from infrastructure we built once and kept running.
Every result above is auditable back to the post, page, or ad that produced it. No vanity metrics.
Tell us where time or margin is leaking and we’ll show you the highest-ROI move.