Medical Aesthetics Group
A multi-provider aesthetics practice with strong creative output and stalled growth. We rebuilt the demand engine and the operating system behind it.
Problem
Bottleneck
Solution
- Custom internal CRM, built around their sales motion
- New website with SEO and AI Engine Optimization (AIEO) foundation
- Hyper-targeted audience design (demographics, geography, intent, spend)
- Data-backed content calendar grounded in audience behavior + watch-time trends
- Optimized posting times, formats, and CTA structure, tested for action
- ROI-led content analysis loop to double down on what works
- Streamlined internal operations and team workflows
Timeline
- Weeks 1, 2: Audit of stack, sales motion, audience, and ad spend.
- Weeks 3, 6: Custom CRM, website, and AIEO foundation designed and shipped.
- Weeks 6+: Content engine, audience targeting, and reporting loop running in production.
Measurable ROI
Three months from launch. Numbers attributable to the systems we shipped.
150+
New consults booked
in 3 months since launch
+2,000%
Facebook reach
28 day window
+996.9%
Instagram reach
28 day window
75.3%
IG views from non-followers
audience expansion
+100%
Link clicks
direct conversion lift
1 system
Custom CRM replacing 3 tools
vendor consolidation
Full 28 day social performance breakdown
Facebook, 28 day window
+859%
Views (99.4K total)
+2,000%
Reach (21K total)
+100%
Link clicks (1.9K total)
+654%
3-second views
+159%
1-minute views
+68%
Follows
+36.8%
Messaging
Instagram, 28 day window
+996.9%
Reach (40.8K total)
+175.6%
Views (127K total)
+100%
Link clicks (2K total)
+1,067%
Accounts reached (36K)
75.3%
Views from non-followers