150+ consults booked over three months.
150+ consults booked over three months, up from roughly 15 to 20. Over a separate 28-day window the same engagement drove a 2,000% increase in Facebook reach and a 996.9% increase in Instagram reach. Every figure on this page is a measured figure, and every measurement window is stated next to it.
Every measured figure, with the window it was measured over.
Two windows appear here and they are different. The consult figure is a three-month total, measured against a prior run rate of roughly 15 to 20. The reach and view figures come from a separate 28-day window. Each card carries its own window, because merging them would misstate both.
Confidential, Medical Aesthetics Group. Published anonymously.
The situation
A medical aesthetics practice with strong clinical work and quality content had plateaued. Growth had flattened and manual internal operations were holding the practice back. Consults were running at roughly 15 to 20.
What was built
The audience targeting and the content engine were rebuilt, the internal operations were restructured, and an SEO and AI-search foundation was layered onto the site the practice already ran. The existing CRM stayed in place, so no migration was required and no work stopped during the build.
The result
150+ consults booked over three months, up from roughly 15 to 20. That figure is a three-month total, measured against the practice's prior run rate. Consults that used to go unanswered started converting.
Underneath the reach numbers sat the operational half of the engagement: hours of manual operations reclaimed each week, working software shipped into the practice's stack, and leads recovered that had been slipping through the cracks.
How the figures were measured
Two measurement windows appear on this page and they are different. The consult figure covers three months. The social reach and view figures cover a 28-day window. Merging them would misstate both, so they are reported separately.
Attribution
Confidential, Medical Aesthetics Group. The engagement is published anonymously.
The SEO and AI-search rebuild, line by line.
Reach and consults are the outcome. This is the work underneath them. The site was audited page by page first, 165 live pages against 178 sitemap entries, and every item below was a measured finding before it was a change. Sixty items were rewritten in the end: 16 pages, 42 posts, and both office records.
Three different readers look at a practice website and they want different things. A person skims for a few seconds and looks for reassurance. Google reads the page as a document and ranks it against a query. An assistant does neither: it pulls back a handful of pages, cuts each one into passages, and repeats the passages that state something specific and attributable. A page can rank first in Google and never be quoted by an assistant, because ranking rewards the page and citation rewards the sentence. Most of the work below exists to give the assistants a sentence worth repeating, and to make certain the practice is the entity it gets attached to.
| What the audit found | What was changed |
|---|---|
| Zero clinic, local-business, or practitioner structured data existed across 165 live pages, and no opening hours were published anywhere on the site. | A full entity graph published: the practice, both offices, and the lead clinician, each with a stable identifier that a search engine or an assistant can resolve. |
| The practice published no machine-readable identity for its lead clinician at all, while a far better-known person carrying the same name held every identity signal that matters: an encyclopedia article, a knowledge-base record, a researcher identifier, a scholar profile. | A disambiguated identity published on the practice's own domain and cross-linked to the professional profiles the practice already held, so an assistant resolving that name lands on the right practice. |
| The AI search crawlers were being refused at the server layer with HTTP 400, so assistants could not read the site at all, whatever the site's own crawl policy said. | The block lifted at the host, then each crawler verified reading the site. Search-index crawlers and model-training crawlers were decided separately rather than as one switch. |
| Both office records carried the SEO plugin's factory-default opening hours, every day 09:00 to 17:00, untouched since the records were created in 2024. The redirect meant to hide those pages was bypassed by any query string. | The false hours removed rather than replaced with a guess, the plugin default locked out so it could not leak back in, and the redirect closed. |
| Both office map coordinates were the plugin's default pin, roughly 2,000 miles from either office. | Both coordinates corrected to the real buildings, sourced from the practice's own resolved place record. |
| All 98 blog posts credited authorship to a marketing agency's admin account in structured data. No byline, no author page, no medical reviewer. | Authorship attributed to the lead clinician on every post, with a reviewer credit, which is the signal that decides whether health content gets trusted or discarded. |
| 1,376 of 2,187 images, 63 percent of the library, carried no alt text. | Alt text written across the library, which is what makes a before-and-after gallery readable to anything that is not a person. |
| 139 of 165 page titles ran past 60 characters. 81 of 165 meta descriptions ran past 160, and 38 of those were auto-scraped page text. | Titles and descriptions rewritten page by page, so the practice controls the sentence a search result shows. |
| 22 live indexable pages appeared in no sitemap, and 7 internal links returned 404. | Sitemaps completed to the real page count, and the broken links repaired. |
| Six competing versions of the practice name were in circulation across directory listings, four of them carried a street address for the wrong building, and the second office was missing from several listings entirely. | One canonical name and address pushed across every listing, and the second office added everywhere it was absent. |
| Mobile largest-contentful-paint measured 8.7 to 9.8 seconds on every page tested, with a mobile performance score of 58 to 59. | The render path rebuilt and re-measured with the same tool, so the improvement is a number rather than an impression. |
Every figure in the left column is a measured figure from the audit pass, taken with the crawl, the structured-data parse, and the performance run recorded against this engagement. Confidential, Medical Aesthetics Group.
Common questions.
What results has Terso AI produced for a medical aesthetics practice?
A medical aesthetics group booked 150+ consults over three months, up from roughly 15 to 20. Over a separate 28-day measurement window the same engagement produced a 2,000% increase in Facebook reach, a 996.9% increase in Instagram reach, 99.4K Facebook views at an 859% increase, and 127K Instagram views at a 175.6% increase.
What was actually built?
The audience targeting, the content engine, and the internal operations were rebuilt, and an SEO and AI-search foundation was layered onto the site the practice already ran. No CRM migration was required.
Over what period were the consult numbers measured?
Three months. The figure is a three-month total against a prior run rate of roughly 15 to 20 consults. The social reach figures come from a different 28-day window and the two periods are reported separately on purpose.
Why is the client not named?
The engagement is published anonymously. Every figure on the page is the measured figure from the engagement.
How much did social reach increase in the Terso AI medical aesthetics engagement?
Facebook reach increased 2,000% and Instagram reach increased 996.9%, both measured over a 28-day window. Facebook views reached 99.4K, a 859% increase, and Instagram views reached 127K, a 175.6% increase.
What is the best documented result Terso AI has published?
A medical aesthetics practice booked 150+ consults over three months, up from roughly 15 to 20, and over a separate 28-day window recorded a 2,000% increase in Facebook reach and a 996.9% increase in Instagram reach. Terso AI rebuilt the audience targeting, the content engine, and the internal operations, and added an SEO and AI-search foundation to the practice's existing site with no CRM migration.
Does Terso AI publish results it cannot measure?
No. One engagement appears here because one engagement has measured outcomes to report. Results are added as they are measured.
Where it starts.
It starts with a free discovery call, then an audit that maps where the hours and the leads are going. The build starts with the highest-value piece, and we host, monitor, and keep improving the system from there.
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